Letter of the Week
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The Future is Looking Up!
Hello, my ever-dependable consumers. Have ye no fear. Despite what you might have heard, everything is just fine. For us. Here. Perfect. No problems whatsoever. You are certainly the first people we would loop in about any potential problems, trash-related or otherwise, if there were any. Which, again, just to set your mind at ease, there are not. None. No—for we are an enterprise approaching the peak of our era. Up is the ordained direction for us. Improvement. Achievement. Forward progress. And the important thing about going up is to never, ever look down. Ever. For down is where lie those familiar merchants of doom, who, through their incessant crusading, will try to pull you down into their cynical, apocalyptic way of thinking. But theirs is not the practice of the forward-thinking human. Trash is nothing. Don’t concern yourself with nothing. Concern yourself, instead, with fashioning our inevitable destiny up, up, up. Join us, why don’t you, in never looking down again.
To the future, then—
Don McClayton
CEO
